Rick Bauer

Rick Bauer is Vice President of Digital Strategy at Velir, where he leads cross-functional teams in crafting data-driven, customer-centric marketing strategies. With deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes.He’s a frequent speaker on topics like AI in marketing, omnichannel personalization, and the future of content strategy—and brings a pragmatic, insight-led approach to every conversation.